The Art of Selection
Originally an internal note, written in Basecamp to my team:
Just wanted to share a thought here.
Great photographers are great because they know what isn't good enough.
What doesn't make the cut is more important than what does.
This is called the art of selection.
And if you get good at it, you will see drastic improvement in your work and the response you recieve.
Today, I'm giving props to Walker, because I think she inherently gets this.
The photo below was selected by Walker as a stand out from my Montana trip, and in the context of all of the other pics, it gets lost in the shuffle. But Walker pulled it out as an interesting piece on it's own, and danged if I don't agree. It's a awesome composition. (not just trying to pat myself on the back here, I think I shot this while driving).
I think this principle applies to everyone at Rhino.
How much you include in a story, in an edit, in a batch of photos, in an instagram post, in a snapchat story, in your communications, everything.