Creative projects are bad at first.

Creative projects are bad at first.

We want our ideas to come out perfect. 

Problem is. That's not how it works. That's not how any of this works. 

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I take that back. Ideas can come out pretty stellar. But the moment you start fleshing them out on their journey to becoming a 'something', they get ugly quick. And they have to be handled delicately, like a fragile little ugly baby that can't fend for itself. 

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What's cool about this, is that if you understand this, you will stay strong and encouraged throughout the process as you mold your creative idea into an actual concrete thing. You will have a better respect for the creative process, and be a better defender of infant ideas as they emerge into maturity. 

 

The reasons we win pt. 1

The reasons we win pt. 1

Yes, Yes, Yes, No, No, No

Yes, Yes, Yes, No, No, No